Your Marketing Has an AstroTurf Problem
Concrete, Plastic, and the Philadelphia Phillies If you ever watched a Phillies game at Veterans Stadium, you remember the turf. Not fondly. The place was a concrete bowl in South Philly with a plastic carpet…
Field notes from the work.
What I’ve learned leading marketing and building the systems behind it, written down so you can use it.
Why LinkedIn Distorts Your Sense of What Success Actually Looks Like
Most people don’t realize it while they’re scrolling, but LinkedIn rewires how you think about success. Every day, you’re hit with the same cocktail of hustle-posts, self-congratulation, “5 lessons from my failure,” faux vulnerability, and…
A Better Way to Think About Your Biggest Time Sucks
Picture an hourglass with a crack in it. Sand flows through the narrow passage as designed, but some also leaks out the side, spilling onto the surface below. That's what most workplace time sucks feel…
Ultrathink is in the house
Claude Code has four thinking levels that control how much computational power it dedicates to solving problems. Each keyword triggers a specific token budget: think gets 4,000 tokens, think hard gets 10,000, and both think…
My Chat GPT-5 Breakdown (and which LLM I'm excited to start using)
I've logged a LOT of time with Chat GPT-5 (pro, thinking, instant, and auto) over the past few weeks. The most important thing to remember with GPT-5 is that it isn't ONE model – it…
Avoid the Hypothetical Trap: How to Test Demand, Not Just Words
When you’re in the idea stage, it’s tempting to dive straight into messaging tests. You fire off surveys asking, “Would you buy this?” or “Would you use that?” and wait for the glowing feedback. But…
Photography Composition and Settings Guidelines
Almost everyone needs photos at some point. Product photos. Event photos. Group photos. Storefront photos Social media photos. But all of those types of photos are different, and require different composition, lighting, and camera settings.…
Great AI Prompts for Marketers
Generative AI can be a great resource, especially for marketers. But where do you start? Sometimes, it helps to have some ideas to help you get started. So here are 50 AI prompts for marketers…
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