Field notes from the work.

What I’ve learned leading marketing and building the systems behind it, written down so you can use it.

Claude Code for Beginners: The Complete Guide

There are so many ways to access and leverage LLMs that it can be hard to remember that the most famous and ubiquitous one, ChatGPT, launched pretty recently–November 30, 2022. That is less than THREE…

Visually differentiate stage and prod in WordPress

I've managed a lot of WordPress sites. A LOT. And I really like wordpress. Its my preferred CMS, thanks to its flexibility, extensibility, and ubiquity (which translates into robust and well-developed template, design, plugin, security,…

The Mom Test (Field Guide for Founders)

I’ve read a lot of startup books, but few have changed how I actually work the way The Mom Test has. It’s direct, plainspoken, and mercilessly useful—like the best kind of mentor who saves you…

Extracting UTM Parameters with Zapier

Ever find yourself needing to extract utm parameters from a URL, but not knowing an easy way to do so? With this zapier hack (well, not a hack – just using javascript inside of Zapier)…

Want help putting any of this to work?

If something here hits close to home, tell me about it. A short note is enough to start.

Start a conversation