Start a conversation What I’ve learned leading marketing and building the systems behind it, written down so you can use it.
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Concrete, Plastic, and the Philadelphia Phillies If you ever watched a Phillies game at Veterans Stadium, you remember the turf. Not fondly. The place was a concrete bowl in South Philly with a plastic carpet…
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Most people don’t realize it while they’re scrolling, but LinkedIn rewires how you think about success. Every day, you’re hit with the same cocktail of hustle-posts, self-congratulation, “5 lessons from my failure,” faux vulnerability, and…
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Picture an hourglass with a crack in it. Sand flows through the narrow passage as designed, but some also leaks out the side, spilling onto the surface below. That's what most workplace time sucks feel…
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The only source for a complete listing of ALL Claude Code Slash Commands (even the official but undocumented ones!).
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Claude Code has four thinking levels that control how much computational power it dedicates to solving problems. Each keyword triggers a specific token budget: think gets 4,000 tokens, think hard gets 10,000, and both think…
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The Company Gets Back To Basics, Giving Away Free Stuff That Actually Benefits People (← this is not an Onion headline) Harleysville, PA – September 16, 2025— The enshitification of nearly everything that institutional investor…
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There are so many ways to access and leverage LLMs that it can be hard to remember that the most famous and ubiquitous one, ChatGPT, launched pretty recently–November 30, 2022. That is less than THREE…
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I've logged a LOT of time with Chat GPT-5 (pro, thinking, instant, and auto) over the past few weeks. The most important thing to remember with GPT-5 is that it isn't ONE model – it…
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When you’re in the idea stage, it’s tempting to dive straight into messaging tests. You fire off surveys asking, “Would you buy this?” or “Would you use that?” and wait for the glowing feedback. But…
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I've managed a lot of WordPress sites. A LOT. And I really like wordpress. Its my preferred CMS, thanks to its flexibility, extensibility, and ubiquity (which translates into robust and well-developed template, design, plugin, security,…
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I’ve read a lot of startup books, but few have changed how I actually work the way The Mom Test has. It’s direct, plainspoken, and mercilessly useful—like the best kind of mentor who saves you…
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Sometimes, after a really long conversation, ChatGPT will start to drift and hallucinate. No biggie, just start a new thread, right? Well, what if the conversation has a LOT of context, reasoning, and output that…
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Almost everyone needs photos at some point. Product photos. Event photos. Group photos. Storefront photos Social media photos. But all of those types of photos are different, and require different composition, lighting, and camera settings.…
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Ever find yourself needing to extract utm parameters from a URL, but not knowing an easy way to do so? With this zapier hack (well, not a hack – just using javascript inside of Zapier)…
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Sometimes, you just need a fast way to generate UTM parameters, so here's a free, simple UTM generator. Just follow the link, fill in the fields, and click “generate URL.” The page will create your…
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Generative AI can be a great resource, especially for marketers. But where do you start? Sometimes, it helps to have some ideas to help you get started. So here are 50 AI prompts for marketers…
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Download your marketing program audit template >> How to Use the Marketing Program Audit Template to Elevate Your Strategy If you're looking to supercharge your marketing efforts, the Marketing Program Audit Template is your ultimate…
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